About Us

My name is Shane. In 2011 I walked into an LFS near my house just to kill some time and was blown away. I had always loved seeing those things in large public aquariums. I had no idea I could take them home! I was hooked.

I started with an old 5g tank that we had used for hermit crabs and things quickly escalated from there. A 12g Mr Aqua led to a 90g with a custom stand and canopy, and then another small tank by my desk to continue to scratch the itch. The maintenance on the 90g eventually wore me down, but I quickly replaced it with a 30g rimless from Deep Blue.

Now it's finally time to combine my passion with my day job.

I started building websites in 1995 right out of college. In 1999, I started my first online business. In 2001, we had our first seven-figure year. I started a new business in 2005, and sold it to a public company in 2008 for seven figures. In 2015, I did it again.

I don't want to take anything away from Reef2Reef, but my sense is that there's plenty of space for us both. Let's find out!